The project brief was to design a Christmas campaign for Champneys which was named '12 Days of Champneys'. The campaign was advertised on their website as well as in the Telegraph online.
Champneys is a luxury spa resort with four health spas located around the UK. They offer spa days, treatments, pampering, detoxes, relaxation, indulgence and active bootcamps.
The design follows a gold and cream theme to represent the luxury and quality of Champneys and give it a Christmassy feel. The envelope gives the customer a sense of fun and that they are opening a gift.